TikTok has launched an AI shopping assistant and a one-click checkout feature to make shopping easier than before. With the new features, users can buy preferred products and clothing directly from a range of brands through the TikTok app while watching videos.

According to TikTok, the new shopping assistant is essentially a conversational AI agent that will help users find and purchase the products they want online. Besides offering shopping guidance, the assistant provides product details, estimated delivery times, size and availability information, and helps complete purchases automatically.

TikTok said users will be able to buy directly from popular brands with a single click from their For You feed, letting them easily shop for preferred products from home. The company is launching the initiative specifically to enable online shopping beyond its own marketplace, TikTok Shop.

According to TikTok, it has already signed partnership agreements with platforms including Salesforce, Shopify, ShopLazza and Stripe to launch the AI shopping assistant and one-click checkout. As a result, the new feature is expected to offer added shopping convenience compared with TikTok Shop. Initially, people living in the United States will be able to use it.