African e-commerce giant Jiji has officially acquired Bangladesh’s leading online marketplace Bikroy.com, marking a significant move into South Asia’s growing digital commerce industry.

The acquisition is expected to strengthen Jiji’s global presence while opening a new chapter for Bangladesh’s online classified and marketplace ecosystem. Industry analysts believe the deal highlights the increasing attractiveness of Bangladesh’s digital economy to international technology investors.

Founded in 2012, Bikroy.com has become one of Bangladesh’s most recognized online classified platforms, offering services across categories such as electronics, vehicles, property, jobs, and second-hand products. Over the years, the platform has played a major role in shaping the country’s online buying and selling culture.

Jiji, headquartered in Nigeria, operates one of Africa’s largest digital marketplace networks and serves millions of users across several African countries. The company is known for its technology-driven classified commerce solutions and strong presence in emerging digital markets.

According to market experts, the acquisition could bring advanced technologies, AI-powered features, and improved customer experiences to Bikroy.com users in Bangladesh. The move may also accelerate innovation in local e-commerce and digital trading platforms.

The deal is being viewed as a positive signal for Bangladesh’s startup and technology ecosystem, demonstrating that local digital platforms are increasingly gaining international recognition and investment interest.

With Bangladesh’s internet penetration and digital consumer base continuing to grow rapidly, global technology firms are showing stronger interest in entering and expanding within the country’s online economy.