TechLife Report

International cyber security company Kaspersky has announced its expansion into new territories in Asia Pacific, including Bangladesh, Cambodia and Sri Lanka.

This strategic move marks a significant milestone in the company's mission to fortify digital infrastructure across the developing economies in the region, particularly in the enterprise cybersecurity market, said a press release on Wednesday.

Kaspersky Asia Pacific Managing Director Adrian Hia said “The expansion into Cambodia, Sri Lanka, and Bangladesh reflects our solid dedication to safeguarding the wider cybersphere of the region.”

“By leveraging our advanced technologies and industry-leading practices, we are committed to helping private and public entities in these territories, building a cyber immune approach to secure their personal, business, and even critical and national data,” he said.

Kaspersky’s move to extend its market footprint into these new territories will enable organisations across various sectors, including government, finance, healthcare, and telecommunications to access cyber security solutions tailored to their specific needs.

To ensure that the global cybersecurity company is ready to address the local demand in Cambodia, Sri Lanka, and Bangladesh, Kaspersky has appointed Sam Yan as its head of sales and Pheakday Chun and Musfiqur Rahman as pre-sales managers. 

Sam Yan said that the expansion will help the authorities to promote cybersecurity awareness, skills development, and best practices adoption to mitigate cyber risks effectively.

The team will report directly to Southeast Asia General Manager Yeo Siang Tiong.