TechLife Report

The cyber security company introduced new flagship product line ‘Kaspersky Next’ in Bangladesh on Thursday combining robust endpoint protection with the transparency and speed of EDR (Endpoint Detection and Response).

The new solutions featured powerful tools of XDR (Extended Detection and Response). Customers can now choose one of three product tiers tailored to their business requirements, the complexity of tech infrastructure, says a press release.

Regarding the launching, Southeast Asia General Manager Yeo Siang Tiong said the company has brought cutting-edge XDR solution and the transformation of our corporate product offerings.

“With the introduction of Kaspersky Next, we're simplifying the complexities of EDR and XDR for businesses and organizations in Bangladesh of all sizes. Our mission is to deliver top-notch protection driven by unparalleled expertise to every customer—whether they're novices in cybersecurity or equipped with their own SOC teams,” he said.

Bangladesh's cybersecurity landscape in 2023 reveals a pressing need for enhanced digital defenses. Kaspersky's latest findings showed that the country witnessed 11.4 million internet-borne cyberthreats or web threats detected last year. 

On the other hand, local threats were prevalent, with 33.3 million incidents detected, while the share of incidents originating from servers hosted within Bangladesh was 78,000 in the period January-December 2023.

Southeast Asia Systems Engineering head Victor Chu said Kaspersky Next addresses the challenges the technozlogical development may bring upon offering cutting-edge cybersecurity solutions.

“By combining advanced endpoint protection with the transparency and speed of EDR and the powerful tools of XDR, Kaspersky Next empowers companies to fortify their cybersecurity posture amidst the evolving threat landscape, ensuring a secure transition towards a smart future," he said.

Kaspersky Next is a new line of cybersecurity products that includes robust endpoint protection powered by AI capabilities, and goes beyond the classic EPP (Endpoint Protection Platform), bringing together EDR and XDR for corporate customers.